No Risk, No Empire — Roman Manuylov on the Cover of SiGMA Magazine

Alfaleads Group CEO Roman Manuylov has been featured on the cover of the 37th issue of SiGMA Magazine. This is not only a sign of international recognition for both Roman and the company, but also a great opportunity to look back at a decade of growth — both personal and corporate.

Recognition on the Global Stage

SiGMA Magazine, one of the key media outlets in the global iGaming industry, is published regularly and brings together entrepreneurs, founders, investors, and visionaries who are shaping the future of the sector. The editorial team speaks with industry leaders about timely, business-focused topics, which often allows the magazine to set the agenda for discussions at conferences, in the media, and across professional communities.

In 2026, Alfaleads Group — now an international holding — celebrates its 10th anniversary. Over the years, the company has grown from a small media buying team into the business we know today: a diversified structure with multiple projects and ambitious global plans. Behind this impressive growth and expansion lie crises, bold decisions, and moments when the company’s future was uncertain.

Roman Manuylov’s Journey

In an exclusive interview with SiGMA Magazine, Roman Manuylov reflects on how these challenges were overcome and the lessons learned along the way:

“I clearly remember our New Year’s corporate party six years ago. The whole team was together — celebrating, enjoying the moment. But a small group of managers and I understood that this might be our last celebration. At that time, our business consisted of an affiliate network and several media buying teams working with Google and Facebook, and they were all heavily focused on this region.”

On the magazine’s pages, Roman also speaks about decisions that became serious tests for the company:

“I think the boldest decision last year was canceling the BiG conference. It’s not easy to make that call when you’ve already invested two million dollars. The project was close to being launched, but a number of risks beyond our control completely wiped out our efforts.”

The Journey of Alfaleads Group & Alfaleads Network

These stories of risk, responsibility, and strategic decision-making are only a small part of a much larger interview that explores the philosophy of leadership, management, and team building at Alfaleads Group.

The print edition of this issue of SiGMA Magazine debuted at the SiGMA Dubai conference, one of the largest international industry events, in February 2026. The issue is now also available in digital format.

Read the full interview and explore the issue via the link.